Advertising for the Wedding Photographer Part 4
Social Media, Twitter, Facebook, Google+ and Pinterest
Chapter 1: Wedding Magazines and Print Advertising
Chapter 2: Directories, Google and Facebook cold calls
Chapter 2b: The Hitched Directory
Chapter 3: Google Adwords and Facebook Ads
Chapter 4: Social Media, Twitter, Facebook, Google+ and Pinterest (You are here)
Chapter 5: Wedding Blogs
Chapter 6: Facebook Groups and Wedding Forums
Chapter 7: Wedding Fairs and Bridal Shows
Chapter 8: What works for me
Social Media. How to use Facebook, Twitter, Google+ and Google+ Places effectively. With a little Pinterest thrown in.
Short answer: Pay someone else to do it for you.
Long answer: Social media is a darling, imagine a place where thousands of people suddenly know who you are and what you’re all about only to forget everything in 10 seconds.
Like a Goldfish does.
That’s Social media. Because everything is constantly changing nothing endures in this world, yet it can be the most productive, cost effective and bridge building part of your advertising strategy. It cannot be overlooked.
The problem arises when there is so many types of social media. You feel like you’re drowning in it. Where do you give priorities to, Facebook? G+ etc….let me explain.
Pinterest will be mentioned later on but for now lets talk the big four. G+, G+ Business, Facebook and Twitter.
Simply, these guys are all exactly the same as far as message delivery, they’re a noticeboard. You have something to show the world, this is what you use to do it with.
So if you shot a wedding somewhere you’d prep up a picture (with your watermark on) and give it some content.
- Twitter: you’d post the image and word it so that it’s search friendly. ‘Here’s an amazing Autumn Engagement Shoot in Richmond park with Emma and Sam #autumn #engagement shoot# @lovemydress @bridesmag’
- Google+: you’d do the same but without the @ tags as they are twitter centric, but there isn’t a word limit in G+
- Google+ business: you’d do the same as G+ but mix up the words a bit.
- Facebook: As twitter but without the hashtag or @ designations. *UPDATE* Facebook’s Graph search now utilizes hashtags. Hashtag away!
With all these four you don’t have to do them on the same day, mix up the words or even use different images. But it’s an easier way to populate four sites with content rather than a different subject on each site.
Remember as well that G+ business can be linked to a places account. This is advisable and Google will not just like you for it but also probably send you a massive money off Adwords voucher (Like £150 credit with a £50 spend sort).
With Twitter posting use the @ designation to name Twitter followers who may be interested in the post enough to re-tweet it as well.
All this social media can be a real pain in the bum if you don’t have a system for managing it effectively. You can also use Hirsuit or whatever it’s called to manage and time posts, just remember to keep them different enough where you can
Paying someone else to do it:
Earlier I said to pay someone else to do it for you and it’s something I do for my Twitter and Google+ as I just can’t run my business and handle the multiple interactions between businesses on social media. #weddinghour alone would make me go cross eyed.
I have one life, I want to live it.
Even though my Social Media is run, I still see everything that goes on in my feed and respond to personal interactions. You might get called a faker for doing it that way but I still get involved.
This is content delivery and it’s a monster.
Also, having the right people doing this means they know the right people too. They can build followers and circles in a way I couldn’t. After all, I’m a photographer not a social media guru and I also like the thought I’m helping someone else keep the lights on.
If you want one good reason why you should outsource social media then go to a pub on Friday night without your mobile and look around at everyone else, looking at theirs
So what happens after you’ve done all this? What can you expect from using Social Media to put yourself out there?
Well, it’s a bit of a mish mash so I’ll break it down:
- Facebook: You’ll get likes, comments and interactions. People who feel your stuff is relevant to a friend will often share or point them in your direction. Facebook is the biggest visual social networks and has the biggest clout.
- Twitter: This is a fleeting but massive result. If someone big re-tweets you then you betcha loads of new faces will see it. As an example Brides Magazine re-tweeting you will mean your post gets seen by 86,000 people you’ve never met. Also Twitter is totally searchable for those that way inclined. Some people completely live on twitter.
- Google+: To be honest, this is really for Google search engine ranking. Currently Google places no value on Facebook, Twitter or Pinterest. The above are (currently) pretty useless for SEO. Google wants to push its own social network. Want search engine positioning? Use G+
- Google+ Places: Similar to G+ but is your storefront. If you show up in local search this is what shows. Would you buy from a shop with nothing in the window? Nope, so put some posts in there regularly.
The reason I say to change the content (as in the tags and text) is two fold. In G+ it’s because Google doesn’t like duplicate content and it sometimes has a negative effect. The other reason is that if you do have a following they want to be inspired by it. Not a feeling of having ‘seen it all before’.
I’m all over Pinterest like a sailor in the forties with a girl in every port. Have I had work from it? Yes. But only once, in 12 months.
Does that make it rubbish for the effort? No.
Pinterest is an American phenomenon and there is always a lag between over there and over here. With weddings being a 2 year thing in their planning it should go absolutely ballistic soon enough. Every bride I ask is on Pinterest.
For the image heavy amongst us Pinterest is a good way to be noticed but only if you post watermarked images on there and even more so if they are posted on Pinterest via your site or blog as you get the link back.
It’s really worth a look. Target the images effectively and you should get results. It’s also a great place for ideas, inspiration and zero carb cookies.
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