Lets talk ADVERTISING.
I’ve wanted to write this post for a while. But I wanted to make sure I’d exhausted all possible avenues before releasing it because what I’ve learned about the figures used to sell it, how it is sold, the perceptions people have about it, the mistakes people have made as well as the successes are worthy of not just a single blog post but several.
This is a chronicle of my (mis)adventures in advertising, It should save you money and if you’re in the position to spend out, it’ll help you make it go further.
First, some caveats before we continue:
1. This is based on my experience and mine alone. Everyone is different, everyone has a niche. Any information given is from my own personal experience. I’ll quote actual real statistical figures publicly available.
2. I’m not here to bitch. Seriously, I’m not. I’ve thought long and hard about mentioning names and companies involved and I’ve decided to do so when required. So if you’re reading this and your name is mentioned then sorry about that, please read point number 1.
3. I’m a firm believer in paying it forward. This whole photographer section of my blog is because when I started out people fell over backwards to help and assist me. So here I am, telling you about my mistakes so you can get to where you want to be quicker or at least with less financial grief. That’s all. Nothing more, nothing less.
4. This is something that nobody appears to talk about or more importantly….and I quite seriously believe…..are scared to. You don’t need to be and I want comments and interactions on this post. I want to believe that what I’ve experienced isn’t the norm. Prove me wrong.mo
5. These posts are subject to change. Young and old we’re always learning. I’m happy to be wrong and will adjust this post to suit.
Chapter 1: Wedding Magazines (You are here)
Chapter 2: Directories, Google and Facebook cold calls
Chapter 3: Google Adwords and Facebook Ads
Chapter 4: Social Media
Chapter 5: Wedding Blogs
Chapter 6: Facebook Groups and Wedding Forums
Chapter 7: Wedding Fairs and Bridal Shows
Chapter 8: What works for me
Advertising in Wedding Magazines, leaflets and printed media to promote your wedding photography. Spend: £2238. Ad cost per booking: £1119
As we all know, cold calls aren’t usually the bringers of good news.
If a service is worth having you wouldn’t normally expect people to jump out from bushes without warning selling you ‘widget x’.
That’s the first point. If something was really that good at generating business it would be talked about all over the place, Facebook groups, forums, Twitter and it would be talked about yesterday and already be over sold.
Not via a cold call at 9.45 whilst you’re signing for a parcel at the front door and your dog’s howling the place down to let me know someone is there.
And rest assured. In five years I’ve never had a call that was worth my while. Never.
Yet, they call, they grind you down and you think ‘I’ll give it a go’ and boom you’re in ‘Guides for Brides’ for a year. I believe in going hard or going home (sorry Will) in respect to advertising. I know how I look at magazines, (small ads will never catch my eye) so I paid £234 for a half page ad in Guides for Brides. Below is the ad I used:
As you can see, nice couple, not too busy or distracting. Details are clearly there and I had two enquiries from it (which would be ace if it wasn’t from other photographers wanting to assist me).
I get so, so many emails from togs starting out wanting to assist. This isn’t me beingshowy either. EVERYONE get’s them if they’re visible enough.